HONG KONG, June 16, 2021 – (ACN Newswire) – Dynasty Ultimate Wines Community Restricted (Inventory Code: 828), a premier winemaker in China, issued its profit alert the day gone by. The Community expects to file a important year-on-year lengthen of roughly 220% to over HK$100 million in its unaudited earnings for the main four months of 2021 (“the Length”), which also represents an lengthen of roughly 20% when put next with its unaudited consolidated earnings of roughly HK$89.9 million within the six months ended 30 June 2020.
The important lengthen in Dynasty’s earnings within the future of the Length used to be mainly attributable to three factors: At first, as the COVID-19 pandemic has gradually been brought beneath control in China, the authorities has relaxed the limitations on drinking areas, which has boosted the resumption of consumption occasions and particular person sentiment, as effectively as the rebound in sales as a result of financial growth, in particular by formulation of the expansion in domestic ask. Secondly, when in contrast with the same interval final year, sales of medium to high-discontinue wine merchandise increased within the future of the Length following the Community’s enhance of its brands and merchandise. Thirdly, the Community’s sales group reinforced its cooperation with distributors, which purchased items prior to festivals. This also demonstrated that the Community achieved phased growth through the implementation of sales and advertising and marketing reforms.
The Community expects to file a decrease in unaudited consolidated profit for the six months ended 30 June 2021 as when in contrast with an unaudited consolidated profit of HK$142.6 million, which incorporated a non-ordinary develop of roughly HK$184 million from the disposal of a chateau and related companies, for the same interval final year.
This year, Dynasty has continued to point of curiosity on stamp and product upgrades, sales and advertising and marketing reforms, and stamp promotion. By formulation of product approach, the Community is extra advancing its “5+4+N product approach”, by which “5” represents the five key product traces, namely the air dry series, seven-year reserve series, merlot series, classic series and finest-selling series, to develop the goal of beefy coverage all the strategy in which through all mainstream price segments; “4” refers to the four dominant categories i.e. dry crimson wines, dry white wines, brandy and stunning wines, to vertically lengthen the market portion; and “N” stands for the pattern of diverse customized merchandise to meet the a mode of consumption desires of customers in China.
Dynasty has launched three new merchandise beneath its brandy series and upgraded the unusual dry crimson wines and medium dry white wines series to advertise sales of medium to high-discontinue wine merchandise. It is also growing a young product series that it plans to sell through e-commerce channels. The Community held its first brandy tasting and industrial gorgeous occasion this January and likewise took half in China Meals & Drinks Dazzling held in Chengdu this April. Throughout the gorgeous, the Community actively promoted its newest product mix, which covers all product traces, and got an curious market response.
As for advertising and marketing, Dynasty has stepped up its efforts in stamp promotion and selling investment. Since March of this year, Dynasty has title backed a high-flee assert that makes 49 trips a day all the strategy in which through 13 provinces and municipalities, taking passengers to and from core areas of Jiangsu, Zhejiang and Shanghai – Dynasty’s key markets. The Community has also launched advertising and marketing efforts at offline facets of sale within the Jiangsu-Zhejiang-Shanghai assign, as effectively as through its flagship on-line shops on JD.com and TMall, enabling the rollout of nationwide sales and advertising and marketing actions which delivered enough outcomes.
Meanwhile, Dynasty has continued to enlarge its distribution channels, in conjunction with tobacco and liquor outlets, comfort shops and medium and gigantic supermarkets, catering shops and social communities. Whereas fortifying the muse of its outmoded sales channels, it also penetrated social communities by flexibly organizing interactive and thematic actions and curious understanding leaders and yelp material advertising and marketing, so that it goes to possess the again of diverse but totally integrated channels. Dynasty will proceed to press ahead with its mass-scale advertising and marketing campaign, encompassing selling in 20,000 outlets, web web hosting 1,000 wine tasting occasions and organizing 100 plant visits, in shriek to proceed constructing and bettering its point-of-sale network.
Taking a study ahead, Dynasty will address particular person ask through the constant innovation of its wine series. At the same time, it’ll elongate investment in stamp pattern in shriek to totally vitalize its stamp. Furthermore, it’ll power pattern of its main merchandise by gradually bettering quality and controlling costs to raise sales volumes, with the overall goal of bringing Dynasty’s wines to extra customers in China.
Topic: Press liberate summary
Source: Dynasty Ultimate Wines Community Restricted
Sectors: On daily foundation Finance
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