Google printed that it became shopping Fitbit for $2.1 billion again in November 2019, however the deal has yet to be finalized. One in every of the organizations the tech big has to convince for the acquisition to plow by is the European Commission, which gave Google till July 13th to produce concessions. EU regulators will resolve their stance on the 20th, and so that they may possibly possibly also commence a plump investigation if the companies fail to salvage a convincing case for themselves. Now, per Reuters, Google has formally offered no longer to exercise Fitbit recordsdata for ad focused on to beat again an antitrust probe.
“This deal is about devices, no longer recordsdata. We cherish the opportunity to work with the European Commission on an capability that safeguards consumers’ expectations that Fitbit instrument recordsdata won’t be susceptible for advertising,” Google told Reuters in an announcement.
