BTS’ Mammoth Week True Bought Bigger, With the Debut of Their New Global FILA Campaign

Merchandise featured are independently chosen by our editorial crew and we could perhaps furthermore produce a commission from purchases manufactured from our hyperlinks; the retailer could perhaps furthermore furthermore receive sure auditable recordsdata for accounting capabilities.

It’s one more enormous week for BTS. New off one more Number One album and their third chart-topping single in a row, the global superstars unveiled their unusual FILA partnership Monday, with the delivery of “Project 7,” a brand unusual BTS-fronted apparel, accessories and footwear series for FILA.

Available now on FILA.com, the restricted-edition series is modeled by all seven members of the neighborhood, and represents BTS’ first advertising and marketing and marketing campaign with FILA since they had been presented as global put ambassadors for the company earlier this year.

Impressed by military seems and utilitarian characteristic, the pill series aspects a combine of day to day layering gadgets (mediate tees, hoodies and zip-ups), along with cool climate essentials like parkas, quilted jackets and hats. Four unusual sneaker silhouettes beget also been launched, with two colorways in every vogue. The series also contains a series of baggage, backpacks and socks.

The military inspiration runs at some level of the gadgets, with durable materials and loads camo prints and military hues to head round. Refined FILA and “Project 7” branding embellish a series of kinds at some level of the line.

BTS had been first presented as global ambassadors for FILA serve in October, with the unusual deal anticipated to glance the fellows wearing FILA at choose appearances in South Korea, and across the sector. The seven-member neighborhood had previously been sponsored by PUMA, but determined to partner with FILA after their PUMA contract expired.

Costs in the unusual BTS-fronted “Project 7” series differ from $17 for accessories to $220 for outerwear. The series is supplied completely on FILA.com.