WEBWIRE – Friday, September 24, 2021
Many of the sector?s excellent music artists and activists will put off the stage at Global Citizen LIVE in New York, Paris and other worldwide cities throughout six continents on Sept. 25 to help governments, companies and philanthropists to shield the planet and defeat poverty thru a collaborative focal point on three urgent, interrelated threats: local weather commerce, vaccine equity and famine.
The 24-hour worldwide tournament will possible be broadcast and streamed dwell on networks and platforms including ABC (and all Disney stores), Hulu, FX, Facebook, YouTube and BBC. As a worldwide co-chair, The Coca-Cola Firm will highlight its partnership with The Ocean Cleanup.
James Quincey, chairman and CEO, and Bea Perez, chief communications, sustainability and strategic partnerships officer, will appear onstage in New York?s Central Park to fragment how the firm is teaming up with The Ocean Cleanup up to stem the tide of marine extinguish by intercepting plastic particles from 15 rivers throughout the sector by the halt of 2022. The collaboration helps The Coca-Cola Firm?s World With out Waste vision to win a bottle or can for one and all it sells by 2030.
?The Coca-Cola Firm is proud to enhance the work that Global Citizen is doing to befriend power awareness and motion for some of essentially the most pressing points going thru our planet. Our Coca-Cola teams fragment this mission and are making a sure incompatibility in our communities throughout the sector,? Perez acknowledged. ?We are taking motion to additional COVID-19 vaccine distribution and training thru companions admire Mission Final Mile along with to other initiatives that enhance a healthy, particles-free surroundings thru the firm?s dedication to a World With out Waste.?
Timed to align with the UN Total Assembly and G20 and COP26 local weather conferences, Global Citizen LIVE will field an urgent plea to:
- Donate now not lower than 1 billion COVID-19 vaccine doses to those most in need by September. Whereas about 50% of the US and Europe are entirely vaccinated and oversupplied with doses, lower than 2% of Africa is safe because the continent is experiencing a devastating third wave.
- Address the starvation crisis affecting 41 million of us on the brink of famine by contributing sufficient meals to feed all americans for the following year.
- Strive in opposition to local weather commerce by securing commitments from the sector?s excellent companies to build verified, science-based entirely mostly targets to reach gain zero emissions and pledge to preserve, restore and grow now not lower than 1 billion extra timber by 2022 in direction of the trillion timber motion.
?Over the closing year and a half, we?ve seen music issue communities collectively and help motion throughout truly one of essentially the most difficult times of our generation,? acknowledged Katie Hill, SVP, head of music, entertainment and artist family, Global Citizen. ?We?re inflamed to be half of these amazing artists to unite of us throughout the globe on September 25th as we put off world leaders and industry leaders responsible to rectify the rupture led to by the COVID-19 pandemic.?
Coca-Cola may per chance per chance be the legit concessionaire for the New York and Paris events. Signage and on-do aside of living user experiences may per chance per chance well help recycling and showcase the firm?s efforts to lower its local weather footprint and incorporate recycled PET (rPET) into its packaging.
Longstanding companions Coca-Cola and Global Citizen are teaming up to highlight growth on key sustainability priorities similar to ladies folks?s empowerment, water replenishment, sustainable packaging and local weather motion. In April 2020, Coca-Cola sponsored Global Citizen?s ?One World: Together at House?, which raised $127.9 million to equip healthcare workforce with crucial tools and enable local charities to present food, shelter and healthcare throughout the COVID-19 pandemic.
Coca-Cola?s partnership with Global Citizen dates help to 2013, when the firm and will.i.am unveiled the EKOCYCLE mark onstage on the Global Citizen Competition Concert in New York. EKOCYCLE aspired to coach of us about day-after-day recycling decisions and empower their procuring decisions as section of a social commerce motion, repurposing recycled plastic bottles into style-forward standard of living products.
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