L.A. artist Steve Martinez paints custom mural at El Pollo Loco’s Inglewood bother and customers who clutch a Familia Dinner on Nov. 1 will receive a free equipment of historical Pan de Muerto bread
Costa Mesa, CA (RestaurantNews.com) In honor of Día de los Muertos, El Pollo Loco, Inc. (“El Pollo Loco” or “Firm) (Nasdaq: LOCO), the nation’s main fireplace-grilled chicken restaurant chain, is making a reward of two interior most sized loaves of historical Pan de Muerto bread with each Familia Dinner clutch on Nov. 1. The restaurant chain also commissioned Los Angeles-basically based mostly artist Steve Martinez to paint an even bigger-than-existence Día de los Muertos mural on the exterior of its Inglewood, Los Angeles bother to commemorate the event, and this would be selling two particular model reward playing cards decorated with rich Día de los Muertos designs for a minute time.
Día de los Muertos, or Day of the Pointless, is a centuries ragged holiday well-known in Mexico and right thru Latin The US including South The US, Central Americas, and the Caribbean every year on Nov. 1 to honor departed cherished ones. The souls of deceased members of the family are feted and remembered with meals, drink and actions they loved when they were alive, and households also walk away ofrendas (offerings) at gravesites or on residence altars. Traditionally, ofrendas in overall consist of a loaf of Pan de Muerto, a Mexican sweet bread flavored with orange blossom and anise that is supposed to nourish the essence of returning souls.
“At El Pollo Loco, we are incredibly pleased with our Mexican heritage, and family and custom are at the guts of all the pieces we stay,” says El Pollo Loco Intervening time Chief Govt Officer and Chief Financial Officer Larry Roberts. “Our notorious fireplace-grilled chicken and Familia Dinners are supposed to be shared and loved with cherished ones, so pairing them with free Pan de Muerto on Día de los Muertos feels love the criminal system to acknowledge this time-honored cultural event that brings households collectively over scrumptious meals.”
Potentialities who clutch a Familia Dinner in person or online on Monday, Nov. 1 will robotically receive a free equipment containing two tiny loaves of Pan de Muerto bread made utilizing an reliable recipe authorized by El Pollo Loco cooks.
El Pollo Loco commissioned L.A. artist Steve Martinez to paint an astronomical Día de los Muertos mural on the exterior of the restaurant chain’s Inglewood bother and he accomplished the fragment on Oct. 12. Martinez specializes in increasing art that represents a discourse between the symbolic and the life like interior day-to-day city existence. His keen and placing El Pollo Loco Día de los Muertos mural is never any exception. Take a look at with El Pollo Loco’s YouTube channel to ogle the mural and designate within the back of-the-scenes photos of Martinez increasing it.
El Pollo Loco customers would possibly perchance furthermore commemorate the vacation with festive and keen particular model Día de los Muertos reward playing cards that can be on hand in two a style of designs for a minute time. Bodily reward playing cards is seemingly to be purchased at any El Pollo Loco bother and e-reward playing cards is seemingly to be purchased online at ElPolloLoco.com/GiftCards. As an added perk, customers who buy a $50 e-reward card online will gain a $10 bonus card that would possibly perchance merely be archaic at any El Pollo Loco bother, any time thru Feb. 27, 2022.
Moreover, El Pollo Loco is teaming up with TikTok influencers for a custom “Invent Your Have Ofrenda” marketing and marketing campaign. El Pollo Loco’s TikTok partners will showcase how they put their family ofrenda and fragment what the Día de los Muertos custom in my view system to them. For more on the marketing and marketing campaign, apply the El Pollo Loco TikTok fable.
About El Pollo Loco
El Pollo Loco (Nasdaq:LOCO) is the nation’s main fireplace-grilled chicken restaurant with a mission to pronounce folks collectively round meals, family, and custom within the communities it serves. El Pollo Loco is notorious for its handcrafted L.A. Mex meals, an modern blend of historical Mexican delicacies and better-for-you drinking, that Los Angeles is identified for. Since 1980, El Pollo Loco has successfully opened and maintained more than 480 firm-owned and franchised restaurants in Arizona, California, Nevada, Texas, Utah, and Louisiana whereas final right to its Mexican-American heritage. El Pollo Loco continues to grow and evolve, nourishing connections to custom, custom, and one every other thru fireplace-grilled goodness that makes us in point of fact feel love familia. For more recordsdata, search the advice of with us at ElPolloLoco.com.
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