Versatile and Modular Maintain Impressed by L.A. Mex Identification – SoCal Style and Mexican Heritage
Costa Mesa, CA (RestaurantNews.com) El Pollo Loco, Inc. (“El Pollo Loco” or “Firm) (Nasdaq: LOCO), the nation’s leading fireplace-grilled chicken restaurant chain, nowadays unveiled its original restaurant of the long term designed to toughen off-premise comfort powered by a more sturdy and frictionless digital ride.
The re-imagined El Pollo Loco eating locations were impressed by the changing habits of purchasers to revel in a more digital-forward and contactless off-premise ride that became once inevitably accelerated by the COVID-19 pandemic. The original theory can even honest a contemporary interpretation of the emblem’s heritage and strengths, including iconography certain to Los Angeles and the El Pollo Loco L.A. Mex designate.
There are two variations of this original restaurant construct. One version is fully eager by driving commercial off-premise and has a remove-out window, a twin force-by scheme of, devoted curbside receive-up parking spaces, and patio seating but no indoor eating room. The second version entails a twin force-by scheme of, devoted curbside receive-up parking spaces, and a smaller than regular eating room that opens up to an wide patio thru the utilize of flexible garage type doorways. When start these garage doorways seamlessly blend the indoor and out of doorways ride and develop the comfort level of customers eating internal by enabling them to revel in their meal in an airy, effectively ventilated environment.
The restaurant designs part an enhanced digitized ride – including cubbies for cell to-run orders, a double force-by scheme of with digital menu boards, and GPS-enabled curbside receive-up, all integrated with the company’s dynamic and versatile cell app.
To honor the emblem’s heritage and spotlight what makes El Pollo Loco so unfamiliar, refined designate cues permeate all the scheme thru your whole restaurant, from the cleaver door handles (which is a nod to the truth that every particular person chicken is reduce to snarl) to the turning fork chandeliers (which repurposes a machine of swap historical by the emblem’s expert Grill Masters). Similarly, murals, imagery and city maps evoking the emblem’s 40-three hundred and sixty five days Los Angeles location of starting set roots on the internal and exterior partitions.
“Where you’re going to gaze our commitment to construct manifest itself in basically the most dramatic of systems is with our original restaurant of the long term,” acknowledged Brian Carmichall, Chief Pattern Officer at El Pollo Loco. “To compete in a COVID world, we knew we wanted to make a particular theory that is anchored in abilities, accessibility, and standard construct capabilities infusing our designate history to form it more easy and more rewarding to be a customer.”
EL Pollo Loco’s original L.A. Mex eating locations, the first of which are being built this quarter and in 2021, will formulation to lifestyles with modern capabilities for basically the most seamless customer ride seemingly:
- Double Pressure-Thrus: Get out eating locations will honest two force-by scheme of lanes and digital menu boards to expedite the ride.
- Retail-As-Theater: The again-of dwelling the set the chicken is grilled will seemingly be fully exposed thru an enlarged window in the force-by scheme of lane, showcasing the artisanal and culinary abilities of El Pollo Loco’s Grill Masters whereas customers wait for their food.
- Get-Up Cubbies: Customers will have the chance to head fully contactless and receive up their cell to-run orders from designated cubbies all the scheme thru the restaurant.
- GPS-Enabled Curbside: As phase of the as of late launched loyalty ride, Loco Rewards™ customers will have expanded entry to GPS-enabled curbside pickup on the cell app – permitting the replacement to robotically alert the restaurant crew that they’ve arrived from the devoted pickup parking spots for the fastest seemingly carrier.
- Outdoors Seating: A original extension to the extinct eating room, giving customers the chance to revel in eating start air below a coated patio.
“The longer term is now. We’re enraged to roll out our progressed restaurant theory, which brings us to the fruits of the company’s three-three hundred and sixty five days transformation agenda and sets us up for geographical growth in the years forward,” acknowledged Bernard Acoca, President & Chief Govt Officer at El Pollo Loco. “This might also be the catalyst to at last fetch us again to 5% annual original unit enhance across the U.S.”
A version of the L.A. Mex restaurant codecs will start in the Los Angeles market in the construct of remodels this month. To preview the construct, please discuss with El Pollo Loco’s YouTube right here.
About El Pollo Loco
El Pollo Loco (Nasdaq:LOCO) is the nation’s leading fireplace-grilled chicken restaurant with a mission to bring other folks together around food, household, and tradition in the communities it serves. El Pollo Loco is effectively-known for its handcrafted L.A. Mex food, an modern blend of extinct Mexican cuisine and better-for-you eating, that Los Angeles is legendary for. Since 1980, El Pollo Loco has successfully opened and maintained more than 465 company-owned and franchised eating locations in Arizona, California, Nevada, Texas, Utah, and Louisiana whereas closing correct to its Mexican-American heritage. El Pollo Loco continues to develop and evolve, nourishing connections to tradition, tradition, and one one other thru fireplace-grilled goodness that makes us undoubtedly feel take care of familia. For more records, discuss with us at www.elpolloloco.com.
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Media Contact:
Hannah Gray
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