FREE BROADCAST EVENT: Hear Kraft Heinz, Mintel, TENZING and more talk ‘pure’ and tidy note

FREE BROADCAST EVENT: Hear Kraft Heinz, Mintel, TENZING and more talk ‘pure’ and tidy note

Patrons need fewer elements, with nothing artificial, when they browse food labels in-retailer. From a food maker’s perspective, how can these elements additionally play into the positive nutrition agenda?

Day Four ​of FoodNavigator’s 2021 broadcast summit, Particular Diet​, will encompass two-hours of shriek material desirous about Natural & Neat Designate​. Going continue to exist Thursday 25 March at 10am CET, this session will ask how food and beverage producers can most attention-grabbing navigate the steadiness between model, texture, shelf-lifestyles, and an enticing elements lists.

We are able to profile innovations at some stage in the pure and tidy note landscape and focus on the challenges and opportunities brands face when reformulating and fortifying with positive nutrition in thoughts.

Match: Particular Diet: Natural & Neat Designate

Date: 25 March 2021

Time: 10.00 – 12.00 CET (9.00 – 12.00 GMT)


PRESENTATION ONE: ​The evolution of tidy note in the glossy identical outdated

Rick Miller​, Associated Director, Specialised Diet at Mintel​ will kick off the session with a presentation on the ever-evolving fashion of tidy note. On this keynote presentation, Miller will explore what has driven and continues to force the insatiable user attach apart a question to for tidy and pure ingredient labels. This session will peek what customers in actuality mean by ‘tidy’ and the procedure in which brands are responding to their need with admire to diversified inclinations.

PANEL: ​ Neat note and positive nutrition: challenges and opportunities

FoodNavigator journalist Plants Southey shall be joined by an educated panel to analyse the tidy note fashion, with a affirm focal level on glossy product pattern, model, texture, and shelf-lifestyles. We’ll be asking:

  • What components are utilizing the tidy note and ‘pure’ fashion?
  • How are these inclinations altering over time?
  • How are ‘tidy’ and ‘pure’ labels perceived by customers and substitute?
  • What aim does sustainability play in tidy note?
  • How can the fashion lend a hand bring ‘correct’ elements in, while additionally changing the ‘nasties’?
  • What aim can tidy note play in plant-based entirely?
  • How can also mild tidy note and ‘pure’ be communicated entrance-of-pack?
  • Without a definition for ‘pure’, can also mild the term be outdated for advertising and marketing features?
  • Have to ‘pure’ be outlined by the European Rate?
  • What does the future shield for tidy note and ‘pure’ elements?

Our educated panel contains:

  • Huib van Bockel, Founder, TENZING
  • Maris van der Heijden, Marketing Supervisor, Rousselot
  • Manasi Kumbhat, Product Supervisor, Texture, Döhler
  • Vincent Mathys, EMEA Marketing Chief, IFF Nourish division
  • Miriam Ueberall, Vice President R&D Worldwide Zone, Kraft Heinz Company

PRESENTATION TWO: ​ The manner forward for tidy note: including clear sustainability

Marit van der Heijden​, Marketing Supervisor at Rousselot​ shall be talking tidy note and gelatin – an ingredient she says has modified into well-known resulting from its efficiency and skill to lend a hand food formulators meet the contemporary and future definitions of tidy note. Van der Heijden will additionally touch on sustainability, with a focal level on ingredient production systems that make contributions to the spherical economic system.

PRESENTATION THREE: ​ How to prioritize the tidy note features that topic and prevail on the shelves?

Vincent Mathys​, EMEA Marketing Chief at IFF Nourish​, will give a presentation on the tidy note crawl, preserving how food makers can prioritise the tidy note features that topic, what it takes for ‘tidy’ elements lists to prevail on-shelf, and the procedure in which IFF helps clear up buyer’s tidy note challenges.

Register for our session on Natural & Neat note HERE​.

FoodNavigator will peek this and more all the procedure in which by procedure of our FREE four-day broadcast match​.

Arranged spherical eight wholesome food pillars, FoodNavigator shall be joined by a host of substitute leaders to focus on:

  • Plant-Primarily based entirely
  • Wellness Ingredients
  • Healthy Aging
  • Natural & Neat Designate
  • Allergens and Free-From
  • Infant and Childhood Diet
  • Reformulation & Fortification
  • Healthy Snacking

No longer on hand on 25 March? Don’t anxiety, must you register now you’ll be in a attach apart to entry our shriek material on-attach apart a question to after the dwell match.

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