The Pleasing Bowl is quite here…but who cares about soccer? For those us of who invent now not know whose playing this weekend—the Kansas Metropolis Chiefs and the Tampa Bay Buccaneers—or now not it is miles the half of-time display camouflage and commercials that in level of fact matter. And when brands esteem Scott’s and Miracle Gro unite in commerce and budget, which formulation one thing: big expertise.
Their fresh 45-2nd predicament, which is ready to air this Sunday, positive aspects just a few names you might possibly acknowledge: NASCAR’s Kyle Busch, The Mandalorian’s Carl Weathers, Martha Stewart, and John Travolta himself, recreating an iconic dance scene from his Grease days.
Within the ad, in which Travolta’s daughter Ella furthermore appears, the 66-one year-used attempts to movie what looks esteem a TikTok video of his legendary strikes, hand-jive and all. “He is unexcited received it,” says Stewart, lurking in the background. (Here’s a aspect-by-aspect comparison from the scene in the movie.)
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Of route, Travolta is no stranger to the dance floor (survey: Saturday Evening Fever, Pulp Fiction, Hairspray). And for a 5-2nd appearance, Travolta likely scored one of many largest paychecks of his profession. Relief in 2016, the NY Put up reported a 30-2nd commercial all the strategy in which thru the Pleasing Bowl charges an advertiser round $4.5 million. Arnold Schwarzenegger made an estimated $4 million on my own from his 2014 Bud Light ad.
Will pay to dance neatly, it looks esteem.
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