The winner changed into once launched early on March 19 (London time) practically two months ahead of this yr’s Brit Awards on Might well presumably 11. Recent plans are for the awards to be presented at O2 enviornment on ITV and ITV Hub.
Griff is the fourth artist of coloration to take the rising well-known person award, which originated in 2008 as the Brit critics’ desire award. Emeli Sandé changed into once the first, in 2012, followed by Smith three years in the past and Celeste last yr. (Celeste is a modern Oscar nominee for co-writing “Hear My Teach” from the movie The Trial of the Chicago 7.)
Griff is the British-born daughter of a Chinese language mother and a Jamaican father. In 2019, she signed to Warner Data and released an EP, The Mirror Discuss. Final summer season, she changed into once nominated for an Ivor Novello rising well-known person award. She co-wrote Hailee Steinfeld’s 2020 single “I Indulge in You’s.” She has additionally collaborated with Zedd and English electronic duo Honne. She had a moderate hit as an artist in the U.Okay. with “Indulge in Is a Compass,” which reached No. 42 on the Legitimate U.Okay. Singles Chart.
Griff changed into once “selected by an invited panel of music editors, critics from the nationwide press, on-line music editors, heads of music at fundamental radio and music TV stations and more,” primarily based on a press assertion.
Right here’s an entire list of Brit critics’ desire/rising well-known person winners:
2008: Adele
2009: Florence + The Machine
2010: Ellie Goulding
2011: Jessie J
2012: Emeli Sandé
2013: Tom Odell
2014: Sam Smith
2015: James Bay
2016: Jack Garratt
2017: Rag ’n’ Bone Man
2018: Jorja Smith
2019: Sam Fender
2020: Celeste
2021: Griff