IT Meets Finance: How CFOs Drive Digital Success

IT Meets Finance: How CFOs Drive Digital Success

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4/27/2021

07: 00 AM

Gina Mastantuono, Chief Financial Officer, ServiceNow

Gina Mastantuono, Chief Financial Officer, ServiceNow

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Chief financial officers now play a key characteristic in guiding organizations via digital transformation so they’ll continue to exist the brand new climate and reach out stronger on the diversified facet.

In 2020, for the necessary time in history, we observed digital transformation spending poke no topic GDP declining globally. Digital transformation, cloud computing, and change mannequin innovation fill all intersected to reason a paradigm shift. Companies are changing the manner they characteristic.

Credit: Vittaya_25 via Adobe Stock

Credit: Vittaya_25 via Adobe Inventory

To make definite success, a pattern is rising with CFOs becoming drivers of digital transformation. Despite every little thing, the CFO’s necessary job is keeping the organization accountable — and that accountability has by no blueprint been extra necessary than it is correct now. By using transformation initiatives in tandem with the CFO, chief info officers and diversified IT leaders will likely be definite they’re deploying alternatives that can damage down departmental silos and solve complications all the top blueprint via the change.

Listed below are three methods the CFO can translate transformation into success within organizations:

1. CFOs Want to Know Tech

CFOs are now no longer bean counters with a fierce grip on the checkbook. Being a CFO right this moment is about management — working out the expansion levers that drive the change and the investments desired to get hold of there. Simply now, that boost driver is digital transformation.

CFOs now must fill a stable working out of technology. CFOs are info-pushed and are the utilization of predictive analytics and machine learning to make definite initiatives are using precise impression. CFOs must restful quiz for info that indicates transformation efforts are maximizing ROI and using tangible assign all the top blueprint via the change. They’re looking to quantify the success of their digital transformation investments. 

Don’t delegate down the full technology work. Employ a while learning it. Investing in your fill learning will fill enormous payoff.

2. CFO-CIO Collaboration Is Key

In many methods, COVID-19 has developed the CFO-CIO relationship. CFOs historical to be considered as an adversary that guarded purse strings. CIOs had been considered as advocates of enforcing new technologies without discipline for rate or ROI. Nonetheless right here is an out of date, ineffective manner of pondering.

Having CIO-CFO connective tissue helps organizations search around the curve to foretell concerns. It drives assign all the top blueprint via silos and pushes teams in direction of collaborative transformations, which is ready to consistently consequence in higher outcomes. I basically partner with ServiceNow CIO Chris Bedi on digital transformation projects. He and I are transparent when it comes to rate, projected ROI, and challenges. Chris and I don’t consistently agree, however there are healthy debates and transparency between our two teams.

Have interaction early. By aligning finance and IT in the originate, organizations can maximize change assign, sharpen their aggressive edge, and identify new alternatives to severely change change capabilities all the top blueprint via the firm.

3. Finance Permits Innovation

CFOs are central to strategic choices about transformation. They’re taking into account helping their companies no longer simplest continue to exist the brand new climate however also reach out stronger on the diversified facet.

While it could perchance well well be hard for organizations to overhaul in the midst of uncertainty, or no longer it is the CFO’s job to in truth suggest for and make investments in projects that will push the change forward. CFOs will likely be definite investments impression every facet of the change and drive extra engagement and commitment from change leaders, in the raze guaranteeing higher success.

Push your firm to think differently and be extra revolutionary. Then elevate out every little thing in your vitality to make definite teams fill the freedom (and financial safety) to be revolutionary and inventive.

The most successful companies of the next day would possibly perchance well well be the ones that prioritize digital transformation right this moment. How elevate out you change into your firm to toughen employee engagement? How elevate out you drive fierce customer loyalty? How elevate out you scale higher and smarter? All this stuff require innovation. And these are the things that will consequence in higher profitability. Right here is mission-extreme stuff.

At ServiceNow, Gina Mastantuono is growing and main world-class teams taking into account using customer success. As chief financial officer, her world organization spans all substances of Finance, in conjunction with Accounting, Likelihood & Compliance, Payroll, Tax, Investor Family & Treasury, Exact Estate & Status of job Products and companies, and additional. Gina is a member of ServiceNow’s executive management group and is dedicated to helping ServiceNow proceed to speak impossible assign to customers, staff, and shareholders. 

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