It is enjoy long-established mac and cheese, but the truth is, the truth is cold.
Kraft
Presumably I mustn’t be surprised that the identical other folks accountable for candy-flavored mac and cheese would additionally advance up with dayglo-orange mac and cheese ice cream. I mean, it’s all shapely every other develop of dairy product, factual? Factual?!
The advertising and marketing pitch landed in my inbox with a chorus of angels singing in the background: “This summer season, Kraft Macaroni & Cheese is bringing together two of lifestyles’s ideal pleasures: ice cream and macaroni and cheese.” I might no longer see away from the searingly carrot-colored promo images. What original insanity is this? I wished it.
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Kraft teamed up with Brooklyn-based mostly totally Van Leeuwen Ice Cream — which is identified for its vegan offerings alongside the same outdated cream and milk creations — for a Kraft Macaroni & Cheese ice cream. The mac and cheese version, as its title would point out, will receive cheese.
The distinctive ice cream shall be accessible at Van Leeuwen scoop stores on Wednesday. Whenever you do no longer are residing terminate to a form of, then you definately can utter it online starting at 8 a.m. PT on Wednesday for the label of $12 per pint. There’s only a restricted quantity accessible, so that you might additionally must be speedily on the buy button.
Kraft promises the ice cream will remark “that comforting, nostalgic feeling from a warm bowl of Kraft Macaroni & Cheese,” even though presumably it additionally comes with the attainable pitfall of a mind freeze. I enjoy to are residing dangerously, so I hope to catch my palms on some of this chilly oddity. I promise to disclose again — assuming I continue to exist the inevitable school dorm dinner flashbacks.
