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LSU and Caesars Sportsbook announced a brand original sponsorship agreement Friday, the principle of its kind for an SEC college.
The Associated Press’ Brett Martel reported the deal is payment “multiple hundreds and hundreds” of greenbacks. He additionally reported Caesars is no longer planning to command any sportsbooks at Tiger Stadium or any assorted of the college’s athletic venues.
The firm will, on the replacement hand, command promoting signage at Tiger Stadium, Pete Maravich Meeting Heart and Alex Field Stadium.
Colorado became believed to be the principle NCAA college to strike a formal partnership with a betting firm when it signed a deal with PointsBet in September 2020. Sports actions Illustrated’s Ross Dellenger reported the college became attributable to receive no longer less than $1.7 million along with $30 for every original buyer it referred to PointsBet.
Legislators in Louisiana accredited a invoice legalizing sports actions playing in the command, with Gov. John Bel Edwards signing it into law in June. In August, the command’s Gaming Put a watch on Board accredited a assign apart of dwelling of emergency solutions that would search sports actions betting open in mid-September.
The NCAA’s original pointers on title, image and likeness agree with additionally opened the door for varsity athletes to capitalize on industrial deals much like this.
Martel successfully-known it is unruffled unknown whether or no longer LSU gamers who’re of playing age (21 or older) shall be in a situation to work in tandem with Caesars, though. The NIL solutions limit athletes from endorsing merchandise tied right this moment to alcohol, tobacco or playing.
With Friday’s announcement, Caesars is increasing its footprint in Louisiana. The firm bought the Superdome’s naming rights in July.
