Snapchat’s Unusual Highlight Characteristic Mirror’s TikTok and Pays Some Creators

TikTok gained notoriety thru its speedily and simple vertical videos designed to breeze viral. Now Snap, which owns Snapchat, wants in on the viral vertical video game, and it’s fresh Highlight characteristic copies the standard notion of TikTok. Nonetheless, it would possibly perhaps well perhaps perhaps well perchance if truth be told pay you in case your video goes viral.

Snap knows that merely copying any other social networks’ characteristic isn’t adequate to kind users if truth be told care about it. All you have to attain is admire at Facebook, Twitter, and others’ attempts to repeat capabilities to designate that widespread lesson.

To abet Snapchat users to kind Highlight videos, the corporate will save up a $1 million pool on every day basis thru the live of the year. The most widespread video creators every day will spoil up the pot.


You don’t want a bunch of followers to raise the money both. Snapchat will uncover winners solely primarily based totally on the sequence of video views, no longer followers. And also you don’t want a public yarn both, unlike TikTok. You would possibly perhaps close non-public and fragment videos with the public.

Heart of attention will accumulate a dedicated tab within the Snapchat app, beginning in 11 nations, along with the united states and Germany. Movies you post can breeze to the humble Snapchat feed or to the corporate’s “Our Myth.” Whenever you fragment a video from a non-public yarn, it will exit with attribution.

Snapchat says Highlight is are living beginning nowadays on iOS and Android.