Spotify has been investing heavily in podcasts over the final couple of years, with a different of high-profile shows now Spotify exclusives. It might well appear the next accelerate in the approach will be to roll out a subscription equipment totally for podcast content.
As noticed by Diversity’s Andrew Wallenstein and shared on Twitter, Spotify has been pushing out surveys to some of its users asking how they’d feel about paying extra for their podcasts – which will most seemingly be now free to listen to inside Spotify, with adverts connected.
In the future of plans starting from $2.99 to $7.99 a month (that’s about £2-6 or AU$4-11), Spotify suggests outlandish originals, bonus content, early access to episodes and the removal of adverts will be one of the most crucial reasons for users to pay extra.
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Right here is by no plan confirmation that a podcast subscription equipment is on the manner clearly, however it absolutely suggests Spotify is concentrated on it – and the firm is constantly going to be having a peek to squeeze more money out of its userbase.
Planning for the future
For the time being, you too can listen to podcasts by technique of the Spotify apps whether or no longer or no longer you’ve got signed up for a Premium subscription. Spotify uses a neat advert gadget to embed centered marketing and marketing inside podcasts, tailored for the those that are taking note of it.
Whereas that choice is inclined to end in put, it will seemingly be that some listeners are chuffed to pay extra to cast off those adverts and own an uninterrupted listening expertise. In step with the perceive. it looks as although one other goodies will most seemingly be thrown in too.
The world materials sent out by Spotify means that the podcast subscription would dwell separate to a tune subscription, so the two wouldn’t be bundled collectively – however that will most seemingly be something else that Spotify looks at extra down the twin carriageway.
In a non-committal assertion to The Verge, Spotify talked about that surveys might perhaps well also or might perhaps well also no longer point in direction of future product plans, and that there was no news to half at present. It looks as although 2021 will be one other attention-grabbing year for streaming companies and products.
