Influential Exec?s Profession Spans Senior Trace Posts, Artist Administration, Entrepreneurship, Social Justice Initiatives
WEBWIRE – Friday, September 24, 2021
Warner Records launched this day that Steve ?Steve-O? Carless has been named to the newly created post of President, A&R. Carless will doubtless be half of the firm on December 1st, reporting to Co-Chairman & CEO Aaron Bay-Schuck. He’ll work closely with Warner Records? entire A&R team, as well to Julian Petty, EVP/Head of Alternate & Appropriate Affairs, and Chris Atlas, EVP, Urban Tune & Marketing and marketing.
One in all the most influential and done executives in the commerce, Carless used to be most currently founder of his maintain SC Firm, utilizing projects for artists comparable to Beyoncé and Polo G. Over his occupation, he has held senior A&R and inventive posts at Def Jam Recordings, Atlantic Records, Republic Records, and served as President of Uptown Records, working with chart-topping artists Nipsey Hussle, Mountainous Sean, YG, Jeezy, 2 Chainz, Dave East, Pusha T, and many more.
In making the announcement, Bay-Schuck said: ?Steve-O has with no doubt one of the primary honest appropriate A&R minds in our commerce ? driven by an innate capability to establish and nurture rising artists and champion superstars. He?s been at the motivate of the success of countless hits and the tactic of next generation talent. Combined alongside with his skills in artist management, as well to a pair of alternative areas of our commerce, he?s a staunch renaissance man and an unheard of addition to the Warner Records senior government team. Tom [Corson] and I are very chuffed that he?s near on board, and we?re taking a demand forward to the total unbelievable talent and tune everyone is aware of he will doubtless be bringing into the fold.?
Carless wisely-known: ?I?m extremely happy to be joining Aaron, Tom, and the total Warner Records team at such an exhilarating time in both the designate?s roar and the evolution of our commerce. I?m extremely grateful that this iconic designate community recognizes the serious significance, roar, creativity, and worldwide inclusiveness of the mountainous diversity of artists of coloration internationally. My focal level will doubtless be on rising Shadowy creators as they maintain got to know they maintain got advocates in positions of energy who can even be mentors, guides, and would per chance perchance also merely strengthen them as they navigate the tune world and devote themselves to making game-changing tune. With the knowing of the team and our sources, we are able to acquire a pair of runways and landing strips for creative entrepreneurs and artists of every stripe.?
Sooner than Warner, Carless used to be Executive Vice President of A&R at Glossy Tune Community?s Republic Records. He has frail a pair of hats all via his climb up the ranks of the tune commerce. He began his tune occupation in 2003 as an situation of business assistant at Megastar Trak Entertainment, home of the Neptunes. The next twelve months, he joined Def Jam Recordings, working as Director, Daily life & Radio Promotions. In 2012, he moved to Atlantic Records, the set he oversaw a pair of platinum-certified projects for YG and Jeezy, whereas also serving as President of Jeezy?s Atlanta-based totally CTE World Recordings. He returned to Def Jam in 2015 as Senior Director, A&R & Particular Projects sooner than being named Senior Vice President A&R, Artist Kinfolk & Pattern.
Alongside his designate posts, Carless has worked independently on a option of award-winning projects. In 2014, he co-based the Marathon Agency, and started to rearrange the occupation of the slack artist and entrepreneur Nipsey Hussle. Forming a partnership with Atlantic Records, they launched Nipsey?s acclaimed debut album, the Grammy-nominated Victory Lap, followed by two posthumous Grammy wins in 2020. In 2019, he worked with Beyoncé?s Parkwood Entertainment to support A&R her No. 1 album, The Lion King: The Gift and acclaimed Shadowy Is King visual album.
Carless co-manages rising hip-hop star Polo G, who scored his first No. 1 on the Billboard 200 this previous spring, with Hall of Standing, as well to his first No. 1 on the Hot 100, ?Rapstar.? He will more than doubtless be share of the management team for the Nipsey Hussle Estate. Carless has headed several entrepreneurial ventures, together with the plan in which of living branding firm, Better of Both Offices, which he co-based in 2005. A passionate activist, whereas at UMG/Republic, he used to be organizer of the Republic Records Motion Committee and a member of UMG?s Meaningful Trade Task Power.
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