The closing 2 Toys ‘R’ Us stores within the US have closed down after the COVID-19 pandemic hit sales

• The closing 2 Toys ‘R’ Us stores within the US have closed.
• Tru Formative years, the logo’s owner, will proceed to make investments in on-line sales, CNBC reported.
• Toys ‘R’ Us opened fresh stores in Texas and Original Jersey in 2019. 
• Focus on with Industry Insider’s homepage for more experiences.

The closing two Toys ‘R’ Us stores within the US have reportedly closed, bringing to an terminate a two-year effort to re-establish the onetime behemoth’s retail footprint. 

The Toys ‘R’ Us imprint, purchased in 2019 by Tru Formative years, will reportedly proceed as an on-line retailer. The logo is active on Twitter, YouTube, and other social channels, but its retail effort modified into once hindered by the rise of COVID-19, in step with CNBC. 

“User search data from within the toy category and for Toys ‘R’ Us stays solid and we can proceed to make investments within the channels the set the patron needs to journey our imprint,” a Tru Formative years spokesperson told CNBC.

The final phrase stores were in Texas and Original Jersey, Bloomberg reported on Friday. 

After its first store opened in 1957, Toys ‘R’ Us grew into a nationwide chain of more than 700 US locations. Within the 1980s and 1990s, the firm’s ads saturated formative years’s TV, asserting, “I carry out no longer wanna grow up, I’m a Toys ‘R’ Us kid.” 

It filed for Chapter 11 bankruptcy protection in September 2017.

On the time, the firm positioned some blame on Amazon, Walmart, and Diagram, asserting on-line shops had created a “ideal storm” that drove Toys ‘R’ Us into chapter 11. 

The following March, it told workers it would possibly per chance per chance be closing all retail locations within the US. Its UK arm furthermore announced plans to liquidate its alternate, closing about 100 stores. 

Be taught more: A ‘tsunami’ of retail bankruptcies is about to brush the US and drown courts in Chapter 11 filings, attorney says

In February 2019, newly formed Tru Formative years mentioned it planned to revive the logo. In July 2019, the firm opened fresh locations in Houston, Texas, and Paramus, Original Jersey. 

The Houston store closed on January 15, and the Original Jersey store closed on Tuesday, The Associated Press reported.

In 2020, the renewed firm relaunched its web whine in partnership with Amazon.

Tru Formative years didn’t straight answer to a quiz for commentary on Saturday.