Despite winning enormous at the American Music Awards in behind November, Canadian artist Abel Tesfaye—stage name: the Weeknd—got no longer a single nomination two days later when the 2021 Grammys had been launched. The Weeknd’s 2020 album After Hours, his fourth, saw one in all the greatest debut weeks of any album that year with two singles—”Heartless” and “Blinding Lights”—going platinum. The nomination snub left the Weeknd gutted. He described that day as a “sucker punch.”
While the Weeknd had a performance planned for the Grammys, he determined to no longer support. He had been engaged on one other performance as neatly—the Swish Bowl LV halftime designate, then set apart to happen a week after the Grammy Awards (the awards maintain since been moved to March).
The halftime designate is the implications of over six months of work and preparation, in conjunction with $7 million of his the Weeknd’s possess money. The designate will most likely feature many of the Weednd’s hit singles from After Hours, making the halftime designate one thing love the Grammy performance that by no manner came about. Their loss.
Kevin Mazur/MTV VMAs 2020Getty Images
How mighty is the Weeknd making at the Swish Bowl halftime designate?
Nothing. The NFL does no longer pay performers for the halftime designate, despite the indisputable fact that they kill support duvet production costs, which can high $10 million—plenty for easiest a 12-15 minute designate. Level-headed, the Weeknd must maintain felt the NFL’s funds wasn’t ample to ship his performance imaginative and prescient to life—thus the extra $7 million he’s placing into the performance. His contribution can easiest mean fans are in for a right Show.
Even with out price for the performance, nonetheless, artists can tranquil form money correct thru exposure alone. The Swish Bowl halftime target audience will be as enormous as 100 million. After Justin Timberlake performed in 2018, his music sales shot up 534 percent. So the Weeknd is at likelihood of form support that $7 million and a few.
What’s the Weeknd’s procure worth?
The artist’s procure worth is estimated to be somewhere between $80-100 million. His album After Hours alone introduced in over a million of pre-advert sales by the point of its free up.
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Unfortunately, the Weeknd became as soon as forced to cancel his tour for that album due to COVID-19. These enormous fans and early customers of the album will maintain to support one other year for the tour. Forward of the Swish Bowl, the Weeknd launched new dates for the After Hours World Tour, now set apart for 2022.
Except then, there’s steadily the quarter hour and presumably $17 million halftime designate. The Grammys can suck it.
Josh St. Clair
Joshua St Clair is an editorial assistant at Males’s Health Magazine.
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