CD Projekt Crimson reported a modest rise in earnings for the third calendar quarter — the last quarter earlier than the open of its extremely anticipated RPG, Cyberpunk 2077.
In the three month length ending September 30, 2020, the Polish firm earned PLN 105 million ($28 million), up 13% over the identical quarter closing yr.
The one most necessary sport in CD Projekt Crimson’s real used to be The Witcher 3 and its expansions, which continues to increase the company financially all over just a few platforms five years after its open.
The different valuable products for the quarter were also related to the identical IP, within the make of the card games Gwent and Thronebreaker: The Witcher Tales.
On the opposite hand, while The Witcher’s enduring recognition is spectacular, it failed to drive growth. Sales from CD Projekt Crimson’s games remained in actuality flat yr-on-yr, but earnings from the GOG.com distribution platform grew from PLN 31.5 million in Q3 closing yr, to PLN 40.5 million this yr.
CD Projekt Crimson made a PLN 23.4 million ($6.2 million) obtain profit within the third quarter, up 57% over the identical quarter closing yr.
These outcomes symbolize the closing paunchy quarter earlier than the open of Cyberpunk 2077, which has demanded a wide funding in style over the closing four quarters.
Based mostly on CD Projekt Crimson, it has spent spherical PLN 219 million ($58.4 million) on “style projects” between the starting up of Q4 2019 and the discontinue of Q3 2020. For distinction, its spending within the yr earlier than that used to be decrease than PLN 120 million ($32 million).
Cyberpunk 2077 is on yarn of of open on December 10. CD Projekt Crimson has advertising and marketing campaigns planned for 55 countries, in 34 languages.
“The last trailer of the game used to be viewed nearly 23 million instances within the three days following its open,” said CD Projekt Crimson CEO Adam Kici?ski in a assertion. “And that isn’t very all – the apex of the promotional campaign is scheduled for the first days of December.”
