The endeavor grew out of Posen’s must, in his words, “assemble bigger than make bands rich and renowned” — an endeavor that feels prescient in gentle of today time’s traits, when reputedly each main song company (particularly within the wake of this summer’s Shaded Lives Topic protests) now makes a degree of touting its social circulate initiatives. But Hopeless stands as one in every of the earliest labels, main or honest, to make giving reduction no longer lawful a side venture nonetheless a core fragment of its mission.
Working a account designate used to be never a fragment of the thought for Posen, who as a movie student at California Bid College, Northridge had his mind living on turning real into a director. But that dream circuitously led him to build Hopeless after the punk band Guttermouth — who had employed him to advise a song video — requested if he would possibly perhaps perhaps well put out their 7-trot. “I acknowledged, ‘How assemble you put out a account?’” Posen remembers. “And they acknowledged, ‘We assemble no longer know, that’s why we’re asking you.'” With no song industry files to discuss of, Posen pressed ahead with the 7-trot birth and established Hopeless Files, named after the EP’s lead track. Extra releases would soon note, though Posen seen the fledgling designate as secondary to his filmmaking aspirations. That all and sundry changed in 1995, the one year Posen obtained a diagnosis of retinitis pigmentosa — a situation that leads to a progressive lack of eyesight and on the entire leads to blindness (today time, Posen has no gentle perception in his compatible spy and simplest a diminutive amount remaining in his left). The news forced him to reconsider his longtime dream of turning real into a filmmaker, main him to point of curiosity on Hopeless Files fat time. Four years later, he launched Sub City and established the psychological health initiative, Eradicate Circulate, an annual tour and compilation album that benefitted a explicit charity annually. Though it used to be discontinued in 2009, Eradicate Circulate used to be instrumental within the passage of the Paul Wellstone and Pete Domenici Psychological Successfully being Parity and Addiction Fairness Act of 2008, which ensures equal insurance coverage for the therapy of psychological illness and addiction as for physical illness. Posen, who worked with Psychological Successfully being The United States and Congressional leaders on the initiative for a entire of three years, calls the invoice’s passage “one in every of the best accomplishments of our historical previous as a nonprofit.”
Earlier than each Hopeless birth, Posen and his crew meet to chat about incorporating a nonprofit element into the advertising and marketing campaign. “We have got a weekly meeting [where] we plug over the projects and put a ask to, ‘Is there something that will likely be added on or thread someday of something we’re already doing?’” says Posen, noting many artists already attain in with suggestions. In 2002, as an instance, Thrice selected to donate a portion of the proceeds from its second album, The Phantasm of Safety, to the nonprofit childhood heart A Living Known as Dwelling in South Central Los Angeles. The cash helped subsidize the enchancment of a recording studio, which stays today time and has offered a musical training to children within the neighborhood. (More honest recently, Sub City financially contributed to the enchancment of a second recording studio at the Recent Directions for Formative years Heart in North Hollywood, which began working in January sooner than shutting down due to the pandemic, delaying its enormous opening.) After the coronavirus pandemic hit the U.S. in March, the company living up a reduction fund for its artists that paid out over $40,000 in non recoupable payments. Since then, Posen says Sub City has instituted “more good and sustainable suggestions in line with each artist’s strengths and desires,” adding they’ve additionally created a subscription membership gadget to back back their artists.
Sub City has grown to a crew of 26 of us worldwide (13 out of its Van Nuys headquarters and another 13 internationally), and Posen estimates it has mounted “over 50, likely over 100” assorted kinds of initiatives, with each greenback raised going to charity. The non-revenue’s perfect initiative in fresh times has been Songs That Saved My Life, an annual compilation album to which artists contribute covers of songs that helped procure them via complex periods in their lives. Proceeds from the albums are donated to a diversity of psychological health and suicide-prevention charities (the initiative has raised $50,000 in only three years) and involves an annual $10,000 grant that bankrolls a theory centered around psychological health from dozens of capabilities. This one year’s grant — launched on World Suicide Prevention Awareness Day (Sept. 10) — went to ProjectQ, a Los Angeles-based hair salon/community heart that offers therapy and self-empowerment workshops to unfamiliar childhood of color.
Since Hopeless launched nearly three decades ago, Posen has additionally volunteered his time to provide reduction to the honest designate community, sharing the classes he is realized with others by serving on the boards of the American Association of Objective Tune (which he extinct to chair) and the Tune Alternate Association. “I get that very rewarding to back out unique labels, strengthening the honest community,” he says. “I after all feel worship the honest community is where innovation and change happen.” As for Sub City, it be continuing to innovate as neatly: this one year the nonprofit began a “charity of the month” initiative, highlighting and benefitting causes from the Spina Bifida Association in November (in give a own to of Hopeless Files A&R head Eric Tobin, who suffers from the location and honest recently did a two-day hike to elevate cash for the living off) to the Los Angeles Regional Food Financial institution this month (which helps hunger reduction in L.A. County). No topic the living off, Sub City doesn’t are inclined to make a massive show of its charitable efforts. As Posen says, it be reflective of its under-the-radar ethos: “‘Sub’ is ready underground, and we think change comes from the bottom up, no longer the head down.”
