Nastaskin’s focus will be developing utter in areas akin to theater, tv, film, podcasts, and online, moreover overseeing and rising Well-known Wave’s management roster which contains more than 30 artists, collectively with Melissa Etheridge, Cypress Hill, Fantasia and CeeLo Inexperienced. “I’m excited about rising the management footprint,” she says. “There are many genres that aren’t lined yet by Well-known Wave.”
Though it might per chance most likely also seem treasure an odd profession jump, in some ways the switch returns Nastaskin to her roots. Nastaskin, who has looked on heaps of Billboard’s vitality lists, started as an entertainment attorney working sooner than turning into the U.S. CEO and long-established counsel at longtime consumer The Agency Neighborhood in 2013. While on the booking agency, she partnered with Well-known Wave to salvage bigger impress partnerships and digital services. In 2015, UTA bought The Agency Neighborhood and the challenge with Well-known Wave ended. On the opposite hand, last year, as touring eroded for heaps of UTA’s purchasers for the length of the pandemic, she reached out to Mestel to search out diversified opportunities for the agency’s purchasers.
“Larry and I reconnected to chat about advise purchasers that Well-known Wave might also web to search the advice of with about [publishing] acquisitions,” Nastaskin says. “We were talking more on the entire and I became as soon as doing my have soul taking a recognize and artist management and the publishing home were two areas that were unexplored. I became as soon as in level of reality lacking the creativity of the dealmaking on the publishing side and the artist steerage on the management side.”
Well-known Wave’s many publishing purchasers embody the Bob Marley and Whitney Houston estates, Dan Wilson, Olivia Newton-John, The Four Seasons and Stevie Nicks. In December, Well-known Wave bought a majority stake in Nicks’ publishing copyrights moreover her establish and likeness.
Nastaskin sees multiple opportunities for Nicks and your entire purchasers, in particular with streaming, gaming and podcasts, citing acclaimed The Wind of Swap podcast in step with the Scorpions’ global hit of the identical establish. “There are such heaps of tales for the length of the years with Stevie,” she says. “That’s what I’m taking a recognize to attain…salvage bigger that viewers for legendary songs by the use of up-to-the-minute media to deliver the story across the tune.”
Nastaskin’s role is a brand easy one at Well-known Wave. “She’s taking up a bunch of responsibility that became as soon as on my plate,” Mestel says, adding that the company, which employs round 75 staffers, will be adding on the very least seven easy positions in the following couple of weeks.
As Nastaskin oversees the increasing management division and drives easy utter, Mestel says, “I’m able to’t give a dollar resolve, but I would hope over the following couple of years she’ll web a major impact on rising our earnings as diversified utter drives diversified earnings streams. When she succeeds, she’ll be impacting all areas of the tune industry.”
At UTA, Nastaskin led the originate of the agency’s La Femme Majeure initiative, a networking match for women folk in tune centered on expert growth and progressing profession trajectories. The organization held its first global model in 2020, which attracted over 400 women folk attendees in the tune trade via Zoom. She additionally spearheaded the formation of Justice Now, a social justice and racial equity process-power inner UTA Tune.
“We are grateful to Natalia for all she has completed to relieve form UTA Tune into the ability it is miles this present day, said UTA CEO Jeremy Zimmer in an announcement. “I do know we’ll proceed to work with her closely in her easy ability, and I’m positive she’s going to thrive with her easy colleagues. She is a make a selection up leader and will proceed to salvage an impact in our trade for years to reach assist.”