Per industry sources, ASUS plans to shake up its smartphone enterprise this year to glean the division worthwhile. The technique exchange involves releasing a more expensive ROG Phone, the ROG Phone 5, and a ZenFone Mini.
Per a chronicle by DigiTimes, ASUS has sought to reposition its smartphone division following decrease than expected shipments in 2020. Citing industry sources, DigiTimes claims that ASUS reported earnings of roughly US$61.8 million in Q3 2020, split between US$17.8 million on older models and US$42 million on recent models. It appears to be that, ASUS blames snort scarcity precipitated by the pandemic for failing to meet its expectations, however it has a notion to reverse its experience.
This involves, among other issues, a ZenFone Mini, which has a nice ring to it. Per DigiTimes, ASUS will construct the ZenFone Mini for these that admire top rate however shrimp smartphones, as Sony used to with its Xperia Compact units. The chronicle does no longer give further particulars on the ZenFone Mini, despite the reality that we inquire of of it to feature a indispensable smaller uncover than the 6.67-lunge one in the ZenFone 7 and ZenFone 7 Skilled. It stays to be seen if a compact flagship smartphone would promote successfully though – even Apple has struggled to shift the iPhone 12 mini.
Additionally, DigiTimes asserts that ASUS will introduce the ROG Phone 5 by April, with March additionally a that you just might well keep in mind launch month for the smartphone. ASUS will proceed to diagram the ROG Phone sequence at gamers, with the Qualcomm Snapdragon 888 on the center of this year’s model. DigiTimes provides that the ROG Phone 5 will likely be more expensive than its predecessor, that would perchance presumably also assign some fans of the sequence off. The ROG Phone 5 has already leaked several times in the previous couple of months, most no longer too long ago in a fingers-on video showcasing its AniMe Matrix secondary uncover. There may perhaps be no longer one of these thing as a note on indispensable the ROG Phone 5 will impress yet, though.
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Alex Alderson, 2021-02- 3 (Update: 2021-02- 3)