The 2021 Digiday Technology Awards stare companies advancing the digital media exchange by fostering tech-centered innovation — namely, the kind that powers linked and personalized marketing.
Among this year’s entries, marketing technology platform Yieldmo is serving to brands drive efficiency and execute fresh audiences.
Nominated for Perfect Cell Advertising and marketing Platform, Perfect Native Selling Platform and Perfect Cookieless Identification Platform, Yieldmo labored with training-tech platform Encantos to grab with Spanish- and English-talking other folks in its language immersion for formative years’s merchandise. The partnership leaned into programs that integrated trying out non-addressable programs to drive online page online visitors and subscriptions with top of the diversity media. Yieldmo additionally labored with Ford on a Bronco marketing campaign that prioritized machine discovering out and contextual concentrated on to spice up KPIs and optimize marketing campaign efficiency.
Digital media-tech firm Quotient is nominated for Perfect Influencer Advertising and marketing Platform and Perfect Attribution Instrument. The firm’s influencer community and data-pushed direct material technique boosted gross sales for its properly being and beauty ticket accomplice genuine through again-to-college season. Quotient additionally partnered with Oreo to grab gross sales by the usage of client-spending files, space intelligence and buy-intent files to create personalized digital commercials and promotions. The marketing campaign connected with millions of consumers.
Cell advert-tech firm InMobi is nominated for Perfect Promote-Facet Programmatic Platform and Perfect Cell Advertising and marketing Platform. InMobi Replace highlights the firm’s work, a two-sided market that enables brands and companies to value, name, clutch and execute their target possibilities in mobile environments. Here’s especially valuable as companies look for programs to realize high-mark customers on mobile devices within the wake of Apple’s Small Advert Monitoring feature, which requires all apps to execute client consent earlier than tracking them.
As we wait to search which entries Digiday Media’s judges will raise for their winning roster, here’s a take a look in any appreciate of our finalists under:
Perfect Social Advertising and marketing Platform
Smartly.io
Mark Networks – My Local Social
Soph.io – Sophi Social
Digital camera IQ
Sidecar for Facebook & Instagram
Khoros
Perfect Desire-Facet Programmatic Platform
Pixability – PixabilityONE
Liftoff
Cognitiv NeuralMind
Bigabid
Playground xyz – Attention Intelligence
Lasso
Perfect Promote-Facet Programmatic Platform
Publica
VIOOH
Intowow – Yieldbooster
InMobi Replace
Beachfront
Perfect CRM Platform
Wix Solutions
Lunchbox
Birdeye
Affinity
Moxtra
Cheetah Digital – Customer Engagement Suite
Perfect Influencer Advertising and marketing Platform
Quotient Social
Influencity
TAKUMI
Captiv8
Appropriate Have an effect on Advertising and marketing Cloud
CreatorIQ
Perfect Cell Advertising and marketing Platform
LoopMe
InMobi DPS
SlickText
Upstream – Develop
Yieldmo & Encantos
Ericsson Emodo
Perfect Advertising and marketing Automation Platform
Constellation Company – Alexia
Ziflow
Mailchimp & BetterSpaces
Klaviyo
PepsiCo
ActiveCampaign
Perfect Advertising and marketing Analytics Platform
Tinuiti – Mobius
Rise Interactive – Connex®
yellowHEAD – Alison
BlueOcean
Truthset
VidMob & Colossal Fig
Perfect Personalization and A/B Making an attempt out Platform
Clinch
Contobox & The Home Depot
Qubit
Webeo
Advert-Lib.io
Skai and Rakuten Selling
Perfect In-Store Technology
Tailored Manufacturers & 3DLOOK
Soundtrack Your Mark – Birth of Soundtrack Unlimited
Perfect Build Information Platform
Lastmile Retail — The BuyNearby™ Platform
Foursquare
Gravy Analytics
Uberall & INDIGO
InMarket
Blis & Kraft Heinz Karvan Cevitam – Signature Blends – Jumbo
Perfect Attribution Instrument
Rockerbox
Vitality Digital fueled by SPRnova™ – SPRnova™
TVSquared
TAKUMI, MullenLowe PR, and Safety 1st
NOW and Nielsen – Nielsen Attribution
Quotient and Mondelez Secure Candy (and efficient) OREO Success
Perfect Affiliate Advertising and marketing Platform
Refersion
RevLifter
Partnerize – Finding Knix the Ultimate Affiliate Acknowledge
Perfect E-Commerce Technology
OPTE – Precision Skincare Plot
LivePerson – Conversational Cloud
Contobox & Home Depot
Namogoo
Vendasta
Jo Malone London & Hoalition
Perfect Gross sales Automation Instruments & Platform
Plod with the drift
Groove & Sendoso
Groove & WealthEngine
Outbrain & Ogee
7-Eleven – Cell Checkout
Marchex
Perfect Native Selling Platform
AdAdapted
Outbrain – Smartads
Mirriad & Tecate
Yieldmo & Encantos
Podcorn
Yieldmo & Ford – Bronco Sports activities
Perfect Monetization Platform for Publishers
Kevel – How Manufacturers Employ Advert APIs to Possess Custom Advert Platforms
PubMatic – OpenWrap: Prebid As A Service
EX.CO & Hearst
1plusX – Axel Springer’s 1plusX first-occasion files partnership
Intowow – Yieldbooster
Playwire – RAMP: Earnings Amplification Managed by Experts
Perfect Subscription Platform
Piano
Zuora® for The Seattle Instances
Zephr
Omeda
Perfect Customer Information Platform
Contobox & The Home Depot
BlueConic & HEINEKEN USA
Omeda
Amperity
Khoros
Tealium – Tealium AudienceStream CDP
Perfect Information Administration Platform
1plusX Advertising and marketing Intelligence Platform – Axel Springer’s Media Impact doubles CPMs
Appropriate Have an effect on – Appropriate Have an effect on Advertising and marketing Cloud
Permutive & The Guardian
Signal AI
Semcasting
Omeda
Perfect Video Advert Server
Perfect-searching AdServer – Euro Cup 2020 – Massively Scaled Server Facet Advert Insertion for RMB
Publica – The Connected TV Selling Platform
Beachfront – Convergent TV Advert Platform
Amagi Corporation – Amagi THUNDERSTORM
Aniview
CatapultX
Perfect Social Analytics Platform
Hootsuite & Clarins UK
YouScan
California Existence Sciences Affiliation (CLSA) and Trusty Chemistry – The COR Covid Conversation Center
Curacity
BrandTotal
Brandwatch – Land O’Lakes’ lag with Brandwatch
Perfect Cookieless Identification Technology
Yieldmo & Encantos
Adobe – Adobe Trusty-time Customer Information Platform
33All over – Birth of Lexicon
Yieldmo & Ford – Bronco Sport Campaign
Cheetah Digital – Customer Engagement Suite
Nano Interactive – Small Replace Tool
Perfect Set up-On Technology
Synacor, Inc. – Cloud ID
Doceree Inc – Doceree
Mediavine – Develop.me
Perfect Match Platform
Social Hour
ClassBento – Birth of ClassBento – Skills Match Tool for Artisans
LIVENow Media – LIVENow Reside Match Platform for Dua Lipa’s Studio 2054 & The Gorillaz’ Track Machine Reside
Splash
Bizzabo
ON24 – ON24 & FFVA Mutual
Perfect Connected TV/Streaming Video Administration Platform
Brightcove – Brightcove Beacon
Premion
Publica
Kaltura
Tremor Video
