Halsey’s about-face Makeup Line Is ’90s-Heavy, Very Myspace Scene Queen, Very Emo Revival’

The singer taught herself tips on how to take care of out makeup and created her most dauntless appears to be in some unspecified time in the future of concerts, editorials, tune movies and purple carpets as her enjoy makeup artist. “I’m a pupil and a lover and each detail of this from shade names, to product substances, to packaging became once me,” the about-face founder and chief inventive officer wrote on Twitter. “I’m so happy I would per chance maybe well faint!”

The vegan and cruelty-free makeup line incorporates three name-note franchises: Gentle Lock, her extremely vivid face highlights, powders, shimmer sticks and lip glosses; Matte, her velvety tender lip colours, lip pencils, scrutinize paints and fix sprays; and Shadow Stick, her creamy vivid eyeshadow crayons. Product costs differ from $17 to $32. 

“I in truth hold an autoimmune illness, so I’m very sensitive to what goes on my face,” she outlined to Byrdie about the private significance of the products’ substances, which moreover miss parabens, gluten and synthetic fragrances. “And a bunch of my viewers, they’re in truth young, and I merely don’t desire any individual striking stuff on their face that’s going to worry them down the road.”

About-face is determined for a correct away-to-consumer launch Jan. 25 on AboutFace.com within the U.S., Canada, U.Ok. and Europe. The next fall, which is ready to feature a restricted-edition Matte lip, will fall on “Anti-Valentine’s Day” in early February. 

Gape her about-face makeup line promo video below.