Is Luke Bryan Turning into an Underwear Model?

He has a new album, he’s wait on on ‘Idol’ and now he’s teaming up with an iconic underwear worth.

Luke Bryan obtained honest a diminutive anxious when his critical other, Caroline, opened a package of underwear Jockey sent him.

The nation couple, newly launched as worth ambassadors, unboxed some Jockey candies for a comic advertising and marketing campaign blueprint — and even supposing Bryan insisted he is “been determining,” he wasn’t so sure in regards to the thong.

“Right here is your new stoop-to,” Caroline teased her husband, preserving up a garment that can proceed diminutive to the creativeness.

“Right here is a prank, is what that is,” he playfully shot wait on within the clip, which became once filmed in Nashville. (For the document, Bryan became once all smiles about sporting the boxer briefs.)

On Instagram, where the pair shared the video on Friday (Aug. 21), Caroline quipped, “Luke’s ‘ass’ has consistently been notorious and now it’s lined in @jockey.”

In an announcement launched by Jockey, Bryan commented, “This partnership with Jockey, and why I’m so relaxed with it, it licensed feels savor this sort of pure aggregate of our household and what our household is ready. Jockey is this sort of stable household company and we’re licensed excited to be partnered with this sort of a hit company for so a long time. The dresses Jockey makes, the comfort and quality, and the easiest intention they stand within the wait on of it, is so crucial for us.”

“Luke and Caroline are a mountainous match for the Jockey worth as their point of interest on household, dedication to caring for others and naughty humorousness align completely with our rate values,” Chris Smith, Jockey’s senior vice president, DTC and chief worth officer, talked about. “We’re proud with a notion to associate with the Bryans and highlight the impact this all-American couple has on families and a youthful technology, and strengthen ‘There’s Supreme One Jockey.’ It furthermore doesn’t injure that Luke has an affinity for the everyday white Jockey® T-shirt – an iconic staple in American custom.”

Stare their fun-loving Jockey ad beneath.