Israeli startup releases ‘game changer in personalised food regimen’ with stress-busting snack bars

Even prior to the pandemic tilted the enviornment on its head, the World Health Organization (WHO) had declared stress a global epidemic, linked to 6 of the leading causes of death.

Within the US alone, 83% of workers suffer from work-related stress, estimated to payment businesses as a lot as $300bn every 300 and sixty five days, according to the American Institute of Stress.

Deep profiling

myAir’s proprietary natural extract blends are according to deep profiling machine learning technology and are tailored to the patron’s appealing stress profile and cognitive wants.

The startup’s team has developed a patent-pending algorithm according to physiological and psychological data soundless through a internet based questionnaire, along with an particular particular person’s response to stress in alterations in heart rate, breathing, sleep quality and physical anxiety, tracked through excellent watches.

The algorithm processes this data, then customises a aggregate of myAir bars to the patron’s specific wants from a extensive differ of formula.

Each and every bar is soundless of a mix of nuts and fruits, and infused with a tailored draw of bioactive botanical extracts from narrative, hops, oats, valerian and rosemary, among others.

These work synergistically to exert a particular stress-countering enact, be it to sharpen level of curiosity, revive power, decrease scare, enhance leisure or promote quality sleep.

“Stress has many facets,”​ stated Dovev Goldstein, myAir founder and co-CEO.

“In our preliminary peek, according to AI, we found that reasonably reasonably heaps of shoppers on the entire ranking reasonably reasonably heaps of stress signs which might well maybe be more dominant than the others. As an illustration, stress affects me mainly within the mornings, so my power ranges and level of curiosity are decreased.​

“My accomplice feels the stress at night and infrequently has considerations getting fulfilling sleep. Each and every of us wants a personalised resolution. Right here is the build apart myAir has redefined the paradigm.”​

Food for temper

Goldstein’s accomplice and Nestlé alum Rachel Yarcony added, “Our algorithm can analyse the information from every particular person’s specific temper and stress profile, then enjoy what formula will present them the specific obvious affect on their stress routine. ​

“But our abilities is within the skill to sinful the cognitive data with particular particular person physiological facets. It’s a game-changer in personalised food regimen.​

“Excellent food regimen is a key to managing stress naturally. This spurred me to peek a pure resolution and manufacture a ‘meals for temper’ resolution that shoppers can without disaster merge into their every single day routine to inspire opt defend watch over of their effectively being and arrange their personal stress ranges.”​

myAir’s original theory taps into as of late’s booming tendencies of plant-primarily primarily based entirely, personalised food regimen and stress management, along with the skew in direction of more fit racy designate snacks. The myAir bars are additionally licensed vegan, kosher and gluten-free.

“Reviews demonstrate that 75% of the inhabitants prefers to toughen their quality of life by embracing a wholesome food regimen reasonably than dosing up on prescribed remedy,” stated Yarcony. “Meanwhile, 73% of adults snack in show to chill. Our theory effectively leverages AI technology to give a straightforward-to-notice, tasty, customised nutritional resolution to the worldwide stress disaster.”​

Goldstein provides AI technology will affect the foods we snack on within the identical procedure GPS controls automobile navigation.

“Riding to a new region used to be hard ten years within the past. You’d want to either memorise instructions or print out a paper blueprint,”​ he stated.

“On the modern time, typically anyone drives to a new region without the use of a GPS. That’s exactly what the future holds for our diets. I imagine that in five years, AI technology will affect the meals we deliver within the identical procedure GPS controls our navigation.”​

Personalized combos of myAir’s snack bars are available through a subscription service, delivered monthly to the patron’s doorstep.