J. Cole Drops Shock Single ‘Snow On Tha Bluff’

J. Cole bowled over fans on the present time with the discharge of his recent single, “Snow On Tha Bluff.” The monitor is a stammer response to ongoing protests against police brutality and racial injustice, and particularly speaks to Cole’s struggles with navigating activism as a superstar. “There’s a young girl accessible she manner smarter than me/I scrolled thru her timeline in these wild times and I began to read/She angry at these crackers, she angry at these capitalists, angry at these kill police,” he raps in piece, presumably alluding to Chicago rapper Noname’s social media presence. Most of the single is equally preoccupied with Noname and Cole’s feelings of inadequacy and confusion within the face of her vocal activism: “And the frustration that fills her phrases appears to reach from the truth that the bulk other folks don’t look/Simply ‘set apart off you woke and I’m no longer, that shit ain’t no reason to chat equivalent to you higher than me.” Noname herself replied to the song on Twitter, referencing the lyric “But, shit, it’s something regarding the queen tone that’s bothering me.” She later deleted the tweet. “Snow On Tha Bluff” marks Cole’s first first charge single since 2019’s “Center Tiny one.”