JCDecaux launches its DOOH programmatic offering in France with VIOOH

WEBWIRE – Wednesday, June 2, 2021

JCDecaux SA (Euronext Paris: DEC), the #1 outdoor promoting firm worldwide, announced the originate of its programmatic offering in France. JCDecaux’s digital stock in cities and airports will gradually be made on hand for programmatic procuring for through VIOOH, a world digital out of dwelling marketplace. VIOOH’s platform connects promoting investors and sellers in a top class marketplace, making JCDecaux France’s digital out of dwelling (DOOH) stock easily accessible. By this initiative, the outdoor promoting sector is connecting to the programmatic digital ecosystem.

JCDecaux is accelerating the digital transformation of outdoors promoting


JCDecaux operates over 33,000 digital screens in 52 worldwide locations, turning in real-time, contextualised, geolocated communication, with dynamic drawl material, that affords a brand recent ingenious canvas, for the relieve of cities, advertisers, their companies, electorate, company and tourists.

In France, JCDecaux manages over 2,500 screens within the total environments where it is describe: Urban digital (cities, digital window shows in local shops, top class retail) and airport digital (17 airports digitised, out of 26 airports operated in France, including Paris Charles de Gaulle and Orly). DOOH is a just staunch-searching medium that enables advertisers to deliver the becoming message on the becoming time to the becoming target audience. It has proved its effectivity in boosting sales, pressure-to-store and pressure-to-net. By making its digital stock on hand for programmatic procuring and selling, JCDecaux is taking a further step to fulfill the recent expectations of its customers and to elevate the relevance and aggressive fringe of digital outdoor promoting, a handy book a rough-growing media.


With its recent programmatic provide JCDecaux France affords a brand recent sales channel for the relieve of all advertisers, guaranteeing them transparency and mark security.

VIOOH: basically the most easy connected DOOH programmatic platform


Scheme up in 2018, VIOOH seeks to elevate world funding in outdoor promoting by offering media sellers and investors with an built-in programmatic platform for planning and procuring and selling, in strict compliance with the Typical Data Safety Regulations (GDPR).

VIOOH’s team of DOOH and programmatic tech experts are pioneering the transformation of the OOH sector, and championing its position to beef up omni-channel digital campaigns through utilizing programmatic capabilities and files.

The firm, which already actively trades programmatically throughout 12 markets globally including UK, Germany, US and Australia with France taking the total to 13 markets, has over 30 DSP partnership agreements globally. These encompass, The Alternate Desk, Verizon Media, Outmoove, Displayce, Hivestack and Vistar Media, as successfully as specialist mobile platforms equivalent to S4M, Tabmo and Taptap.

Since its originate, over 200 internationally infamous manufacturers including Danone, Gucci, McDonalds, Porsche, Nescafé, Procter & Gamble, L’Oréal, Renault, Lufthansa and also Fb have successfully delivered programmatic campaigns through VIOOH. No longer too lengthy ago, VIOOH used to be awarded two Marketing campaign Tech Awards for their work with Renault ZOE in Belgium (awarded for Most productive Exhaust of Tech in OOH) which customary innovative real-time air pollution triggers to trigger and adjust ingenious, and Nespresso within the UK (awarded for Most productive Exhaust of Tech in Retail) which delivered a +20% sales uplift and a marketing campaign ROI of 5.

The energy of DOOH, the flexibleness of a programmatic provider


In France, JCDecaux will encompass real benefits through its programmatic offering, in present an explanation for to meet the recent expectations of its customers, manufacturers and companies:

• Precise-time procuring and selling;
• Versatile procuring for;
• Enriched with both proprietary files and third-get together files;
• Optimisation of media planning throughout campaigns;
• Provide of applicable contextualised drawl material basically basically based on exterior triggers.

At its originate in France, VIOOH will likely be connected to four DSPs: The Alternate Desk, Tabmo, Hivestack and Displayce, with extra DSP integrations to be added all 300 and sixty five days lengthy.         

Jean-Charles Decaux, Co-CEO of JCDecaux, stated: “I’m delighted to be making our digital sources on hand for programmatic procuring and selling in France. VIOOH is a number one, world, self sustaining and computerized planning and procuring and selling platform working in your total change. With the pattern of target audience-basically basically based planning, VIOOH will enable us to better give a procure to our advertisers and companies in optimising their campaigns, allowing them to hyperlink the digital screens of outdoors promoting with the digital screens of mobile gadgets. Programmatic procuring for affords manufacturers increased transparency, operational effectivity, flexible focusing on, contextualisation and optimisation in DOOH campaigns, demonstrating JCDecaux’s capacity to contribute actively to the sphere’s digital transformation.”

Jean-Christophe Conti, CEO at VIOOH, stated, “We’ve already viewed inconceivable results up to now this 300 and sixty five days and launching in JCDecaux’s historical market is a further special spotlight. We’re relaxed with the digital transformation and improbable outcomes we’ve already delivered for manufacturers through programmatic digital out of dwelling promoting, and watch forward to working with French companies to create on this success. Our ambition is to speed transformation in outdoor promoting and to blueprint dynamic and contextualised target audience procuring and selling. We now have high expectations for France, and hope advertisers and media house owners alike will maximise this recent opportunity to thrive.”

About VIOOH


VIOOH is a number one world digital out of dwelling marketplace. Launched in 2018 and with headquarters in London, VIOOH’s platform connects investors and sellers in a top class marketplace, making OOH easily accessible.


Financially backed by the enviornment’s #1 out of dwelling firm JCDecaux, and led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its position in enhancing omni-channel digital campaigns through utilizing programmatic capabilities and files. VIOOH at describe trades programmatically in 12 markets, with extra to appear at.


For extra files about VIOOH, please search the suggestion of with www.viooh.com

Key figures

• 2020 income: €2,312m
• Present in 3,670 cities with better than 10,000 inhabitants
• A daily target audience of better than 840 million of us in better than 80 worldwide locations
• 10,230 workers
• Leader in self-provider bike condominium plot: pioneer in eco-friendly mobility
• 1st Out-of-Home Media firm to be part of the RE100 (dedicated to 100% renewable energy)
• JCDecaux is listed on the Eurolist of Euronext Paris and is portion of the Euronext 100 and Euronext Household Enterprise indexes
• JCDecaux is recognised for its extra-financial efficiency within the FTSE4Good, MSCI and CDP (Local climate Substitute) rankings
• 964,760 promoting panels worldwide
• N°1 worldwide in twin carriageway furnishings (489,500 promoting panels)
• N°1 worldwide in transport promoting with 156 airports and 249 contracts in metros, buses, trains and tramways (329,790 promoting panels)
• N°1 in Europe for billboards (129,970 promoting panels)
• N°1 in outdoor promoting in Europe (615,530 promoting panels)
• N°1 in outdoor promoting in Asia-Pacific (216,590 promoting panels)
• N°1 in outdoor promoting in Latin The United States (66,120 promoting panels)
• N°1 in outdoor promoting in Africa (22,500 promoting panels)
• N°1 in outdoor promoting within the Center East (15,350 promoting panels)

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