LEGO Assembled a Two-Fable Flagship Retailer in New York City

This week the LEGO neighborhood unveiled a recent two-tale flagship retail store on Fifth Ave. in New York City, promising an all-recent personalized and interactive browsing expertise. The recent retail layout on this store will originate greater to extra than 100 shops rapidly.

So, what’s so particular about this recent shop? Besides the truth that LEGO assembled a two-tale LEGO store right thru Fifth Ave., customers will glean a odd expertise as they glide the extra than 7,175 sq. ft of retail house. Proper don’t strive to glide around in those recent LEGO Adidas shoes.

LEGO added the entire lot from a Brick Lab, a storytelling table, a “tree of discovery” constituted of 900,000 bricks, and a LEGO mosaic maker arrangement. There’s even a LEGO Statue of Liberty that greets you at the door.

The firm considers this flagship store its recent “retailtainment” arrangement, paunchy of entertainment and retail items everywhere. The video below will present you with a arrangement of what to wait for ahead of you focus on with.

While it’s now not a lifesize LEGO Lamborghini Sián FKP 37, the shop does absorb a clear paunchy-size LEGO Taxi cab you would sit down in for a picture. As you would watch, it’s about the general entertainment expertise as grand as it’s miles the browsing.

“While our existing store layout has been very successful, we are evolving it to present a gather to imprint enjoy and absorb memorable experiences other folks will focus on prolonged after they wobble away,” acknowledged the firm’s Chief Commercial Officer Colette Burke. “We desire other folks to glide into our shops and certainly feel immersed in a world of LEGO bricks.”

Must you’re in NYC, tickets for the Brick Lab mark $15 and could well maybe even be booked upfront at LEGO.com. The recent LEGO Retailer opens at 11 a.m. ET on Friday , June 25th, at 636 Fifth Avenue, New York City, New York 10020. And when you happen to don’t are living wherever cease to New York, don’t wretchedness attributable to LEGO will rapidly originate greater this storefront arrangement to assorted retail locations.

via TheBrickFan