Louis Vuitton is making a mobile game with embedded NFTs
The worlds of style and gaming are cozying up to 1 one more. From Gucci promoting digital items in Roblox to Vogue‘s virtual style spread starring Gigi Hadid, the 2 industries are increasingly overlapping to settle on a younger, tech-savvy viewers. Now, Louis Vuitton is jumping on the bandwagon by releasing a mobile video game to comprise a excellent time its founder’s 200th birthday. Louis: The Sport stars the vogue dwelling’s mascot Vivienne, a wood doll embellished with the company’s flower insignia, on a breeze through the logo’s historical past, reports Austrian newspaper Kurier.
The iOS and Android game reportedly initiatives gamers with exploring a lustrous world by completing diverse quests — all pleasing generic to this level. Whether it turns out to be greater than true an unashamed little bit of promotional fluff stays to be considered. The game drops on August 4th. If LV goes all-out psychedelic esteem it did with its most unique UFO-vogue speaker, then it will be value a inquire.
Based totally on WWD, the game will additionally feature “embedded NFTs.” Though, that hardly ever sounds promising. The one-of-a-kind digital collectibles comprise long gone from multi-million buck auctions to freebies designed to promote throwaway popular culture, esteem Warner Bros. most unique Dwelling Jam reboot.
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