Nas Returns to Sony With Contemporary Mass Enchantment, Orchard Deal

Self sustaining song distributor The Orchard — a subsidiary of Sony Music Leisure — has penned a unique handle Mass Enchantment Records, a heed co-founded by Grammy-award winner Nas in 2014, alongside Peter Bittenbender. The unique partnership used to be announced on Wednesday (Would possibly well well well 26).

Throughout the venture, Mass Enchantment will signal artists straight, with access to The Orchard’s suite of services and products, including burly-carrier advertising, sync licensing, video services and products, transparent records prognosis, advertising, rights management and radio, among diversified resources.

Nas — who began his profession at the Sony-owned Columbia Records — can even launch unique song thru the partnership. Mass Enchantment used to be beforehand signed into a distribution handle Standard Music Neighborhood, which included releasing Nas’ albums NASIR (2018), The Lost Tapes 2 (2019) and the Grammy-winning King’s Illness (2020) in collaboration with Def Jam Recordings.