Nielsen to terminate down SuperData
Video games insights will be rolled into Nielsen Sports actions’ merchandise and providers
Details analytics company Nielsen is to terminate down games market analysis division SuperData.
Nielsen had began sharing the options to purchasers and personnel sooner than confirming the closure to SBJ. Nielsen explained that its games-linked providers will turn out to be an “extra characteristic” of Nielsen Sports actions as a replace of ultimate a standalone entity.
“We have made up our minds to wind down SuperData industry operations,” the assertion stated. “Our focal point going ahead will be to bring games-linked providers and insights as added aspects and capabilities to core Nielsen Sports actions merchandise and providers.”
It’s unclear what number of of us, if any, will be plagued by the closure. GamesIndustry.biz reached out to SuperData for commentary.
Nielsen obtained SuperData in September 2018, hoping on the time that the analyst firm would bolster its ability to produce insights about esports.