Offended Birds maker Rovio will rob hypercasual studio Ruby Games

Offended Birds maker Rovio Leisure has agreed to compose hypercasual game studio Ruby Games, a Turkish studio that’s the creator of the hit game Hunter Assassin.

The pass displays one in every of the scorching trends in cellular video games as gamers focal point on titles that don’t require a immense consideration span, and it’s one other enormous endorsement for Turkey’s cellular gaming ecosystem. Rovio is also becoming a member of in on an unheard of acquisition spree all around the game alternate that saw $50.2 billion invested in video games in the most important half of of 2021.

The acquisition imprint will doubtless be done in stages as Ruby Games hits certain milestones. Rovio will rob 20% of Ruby’s shares for $10 million throughout the 2nd half of of 2021. In October 2022, this could compose 50% of Ruby’s shares for a imprint that depends on Ruby’s financial efficiency in the outdated 12 months. That imprint is now not going to exceed $80 million. That may perchance be paid in 60% money and 40% Rovio shares. The final 30% of Ruby’s shares will doubtless be bought in 5 equal stages over the following 5 years with now not decrease than 50% money, with the associated price depending on Ruby’s financial efficiency.

The pass into hypercasual echoes strikes by enormous cellular game companies equivalent to Zynga, which got Turkey’s Rollic Games for $168 million. Ruby Games’ Hunter Assassin used to be the sixth most-downloaded game in the arena in 2020, the firm said.

Ruby Games launched four hypercasual video games in 2020 and three unusual video games to this point in 2021. The only in the near previous launched Streamer Life used to be the most downloaded app/game in the U.S. throughout the tip of July.

Ruby Games is creating the sequel to the highly a success Hunter Assassin, which it expects to originate on the tip of 2021 or beginning of 2022. The sequel to Hunter Assassin will consist of a deeper meta-game and in-app purchases that fabricate in direction of higher lengthy-time duration retention.

Within the most important six months of 2021, Ruby Games generated $7.8 million income, adjusted earnings sooner than hobby, taxes, depreciation, and amortization (EBITDA) of $3.5 million. Full sources of Ruby Games as of June 30 used to be $4.3 million. It has 34 workers.

Since 2018, Ruby Games has launched 13 video games. Eight of these have reached the U.S. top 10 on each day basis obtain chart in iOS video games, and three hit the No. 1 jam, the firm said. The mixed downloads of Ruby Games has exceeded 600 million. Rovio’s Offended Birds video games had been downloaded 4.5 billion times up to now, the firm said.