The Weeknd Personally Spent $7 Million on Huge Bowl Halftime Level to, His Manager Says
The Weeknd blew the personnel away with a Huge Bowl halftime explain that preserved your total unnerving neon vibes of his hit 2020 track “Blinding Lights,” which method it was mission performed for a chart-topping artist who, per his supervisor, spent $7 million of his respect money to make certain that that the performance was the total lot he wanted it to be.
In a profile for Billboard Magazine revealed two weeks ago, The Weeknd’s supervisor, Wassim “Sal” Slaiby, stated that the artist ponied up the extra money — halftime presentations in most cases accumulate a budget of roughly $10 million — to make certain that that the explain was honest honest honest.
“We’ve been with out a doubt specializing in dialing in on the fans at dwelling and making performances a cinematic skills, and we desire to discontinuance that with the Huge Bowl,” The Weeknd added.
Me, under the impact of alcohol, FaceTiming my most effective pals #TheWeeknd #SuperBowl pic.twitter.com/JnbHvN8Kso
— Mrs. Brand Train ✨ (@CynGetsSocial) February 8, 2021
Also Be taught: Explore The Weeknd’s Technical Wow of a Huge Bowl Halftime Level to (Video)
And certainly, the explain was designed with TV in mind, alongside with a section the put The Weeknd retreats honest into a brightly-lit hall of mirrors to exclaim “Can’t With out a doubt feel My Face” whereas the digital camera spins spherical him and he is swarmed by backup dancers carrying the crimson-and-unlit swimsuit and bandage masks the singer made well-liked in the eerie track movies he created to support his most modern album, “After Hours.”
The singer, born Abel Tesfaye, also took abet of a Tampa Bay stadium that was decrease than entirely plump by establishing an give an explanation for put of dwelling in one among the venue’s upper sections — though the finale included the celebrity and his military of backup dancers marching across an in every other case empty arena.
Although the artist was infamously snubbed in the nominations for this 365 days’s Grammy Awards, he’s already planning an world tour for when the pandemic ends, with six dates already sold out.
In step with Billboard, he’ll with out complications compose wait on that $7 million he invested in the Huge Bowl, as he’s put of dwelling to compose a median of $1.3 million per explain on his upcoming tour. Meanwhile, the artist has seven songs in the intervening time listed in the iTunes top 30, with “Blinding Lights” gathered at No. 1 a 365 days after it was launched.