The Weeknd Taps Japan’s First Dusky-Owned Anime Studio For ‘Snowchild’ Video

The Weeknd Taps Japan’s First Dusky-Owned Anime Studio For ‘Snowchild’ Video



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It be no secret that Abel Tesfaye, better known by his stage determine The Weeknd, is one thing of a cinephile. Final three hundred and sixty five days, he made his performing debut — as himself, no much less — within the Adam Sandler-led film Uncut Gemstones. And his Warren Fu-directed video for “I Feel It Coming” featured atmospheric photographs pulled from Stanley Kubrick’s sci-fi masterwork 2001: A Space Odyssey. However he is also, apparently, an anime fan.

Whereas the “I Feel It Coming” video co-starred the Japanese actress Kiko Mizuhara, popular for her work on the wildly stylish anime Attack on Titan, his most modern video goes tubby-on Ghost within the Shell. The visuals for “Snowchild,” which dropped on Wednesday (July 22), filter The Weeknd’s occupation via the lens of fantasy. He wrestles with cyborgs with red bob-cuts, battles headless suit-carrying monsters led by a nose-ringed boss sooner than the Los Angeles Hollywood signal, and slays a horde of literal cougars with a inferior-fashioned lightsaber.

This just isn’t always undoubtedly the fundamental time The Weeknd has turn out to be a cool difficult film, and it received’t be the closing. In Could merely, he appeared as himself, again, in Fox’s difficult series American Dad. And on Sunday (July 26), the singer’s inform will join the forged of Adult Swim’s Robotic Chicken for its 200th episode.

To fabricate the visuals for “Snowchild,” Tesfaye teamed up with the fundamental Dusky-owned animation studio in Japan, D’ART Shtajio. The clip is packed with hidden surprises for fans, reflecting on the phases of his life. A scene depicting The Weeknd walking the snowy alleys of his fatherland of Toronto, as an instance, is soundtracked by lyrics, delivered in his signature silken rendering, about hustling within the “useless streets.” Take a look at it out, below.

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